Revenue and Costs
Use consistent figures for revenue and the costs relevant to the margin you want to measure.
Explore gross profit and profit margin using revenue and cost figures to better understand how much of each sale remains as profit.
Explore the relationship between sales revenue, costs, and profit.
Profit margin expresses profit as a percentage of revenue. Results depend on which costs are included and whether you measure gross, operating, or net margin.
Use consistent figures for revenue and the costs relevant to the margin you want to measure.
Margin compares profit with revenue, while markup compares profit with cost; they are not the same measure.
Choose gross, operating, or net margin based on your reporting needs and verify figures against your accounts.
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